The concentrated focus from Caesars, one of the United States’ most recognizable gaming brands, makes sense. entities and reallocate that cash into its U.S. Notably, Reeg disclosed that Caesars intends to sell off William Hill’s non-U.S. Out with William Hill, In with Caesars Sports App A rapidly expanded brand presence thanks to partnerships with the NFL and ESPN, coupled with ambitious spending, figures to quickly bring the Caesars Sports app into the conversation as a preferred online betting destination. Earlier this week, Caesars Entertainment CEO Tom Reeg outlined his company’s multi-layered plan to aggressively enter the U.S.